The New Day and The Guardian

The New Day

1) The new day was trying to tap into a new market. The new day was created so it could fit into peoples modern lifestyles.

2)

• About 6 million people buy a newspaper in Britain everyday 
• One million people have stopped buying newspapers in the last 2 years 

3)The New Day tried to attract people aged 35 to 55 and those who wanted people who want a more modern approach to news.

4) According to the article the new day may have failed because the editor aimed to produce a paper which avoided traditional structures, and which readers could digest within 30 minutes. Although this is innovative it was quite a risky move. The new day also had more dominant magazine-type articles i.e. soft-news rather than hard-news. The newspaper has a target audience of people aged 35 to 55, however from the look and content of the new day it can be suggested that they are aiming at people even younger such as twenty-somethings, or parents with young children. The majority of the articles seemed to target young women particularly, and the lack of space given to topics such as sport, coupled with the fact that sport was not positioned in its customary space on the back pages, meant that sports fans were not especially well catered for. Personally, I believe the new day failed because the already failing newspaper industry meant that wouldn't be a solid audience such as those traditional newspaper. 

The Guardian

1) 

• The Guardian website is the third most read in the world with over 120 million monthly unique browsers 
• June 2016: daily average of almost 9 million unique browsers, only about one third of whom are from the UK.
• February 2016: The Guardian was behind the market leader MailOnline (14 million) but ahead of the Telegraph (4 million).
• The print circulation of the Guardian is only 161,000.
• In the course of 2015, the Guardian reportedly lost ‘around £70 million, with slower-than-expected digital ad sales failing to offset a continued slump in revenue from print.’

3)The Guardians strategy for reversing this decline is through developing its ability to deliver 24-hour rolling coverage of major world news event, which is want the audience want. The guardian is also focusing on developing a variety of technologies and its website. More importantly, its offered subscription services for those who want to download/read the print format online, and its membership programme, which offers some exclusive content and discounted access to events, is also keeping The Guardian stable and reversing the decline as it is a way of sponsoring the Guardian to remain editorially independent and not go bankrupt.

4) The Guardian won awards for their reporting on the Paris attacks in which they won praise not only from readers but from the Society of Editors. The Guardian was applauded for its comprehensive news service and which boasts consistent innovation. Its live blogging, its long reads, and the comment section of the Guardian were described as 'superb'

5) I believe the global website strategy can be enough to save The Guardian for now as a global audience can bring in  more revenue and create stability. Furthermore, it makes live blogging more easier, which the Guardian is noted for. However, this strategy may not continue to work in the long term as the way audiences consume media and what they want to consume is always changing, so The Guardian has to keep up with these changes.