Weekly news articles

Daily Mail owner to cut more than 400 jobs amid print advertising decline (7)

This article discusses how the decline in print sales (newspapers) have meant that the Daily Mail will cut more than 400 jobs. Despite this, MailOnline continues to flourish as it has helped to offset the impact, with ad sales up 18 per cent in the first 11 months of its financial year. They have also increased the price of the Daily Mail for the first time in three years in February, by 5p to 65p, while it lifted the price of the Mail on Sunday in July.

• Print advertising revenues had declined 13 per cent in the six months to the end of March 2016, and to 15 per cent in the first quarter of this year.
• Online ad sales were up 18 per cent in the first 11 months of its financial year

Personally I am not surprised in the decrease of print sales leading to the cuts of jobs, as many institutions can no longer afford to pay off all its journalists. However I am aware of the Daily Mail being quite a success in the news industry, hence the statistics showing the increase in advertising revenue. 

Ad-blockers: are publishers tempted to feed the hand that bites them?

This article discusses how Ad Block, a commercial company, are now issuing a licensing fee for companies have their ads deemed acceptable – and therefore whitelisted.  This is an advantage for the company behind Ad Block, Eyeo, as larger publishers and ad networks will see 6% of the total advertising revenue from these ads go to Adblock Plus. Some say that Eyeo has erected a gate and now it is charging people to go through it.  Eyeo are strategically attempting to position themselves as part of the ad ecosystem and take an increased slice of the revenues but in reality they are damaging it, according to Flood. 

• Adblock Plus says it has over 1,000 publishers on board
• Larger publishers and ad networks will also see 6% of the total advertising revenue from these ads go to Adblock Plus

Personally I am not surprised by Ad Block attempting to gain more revenue as it has quite a lot of potential with the power it has over advertisers, however it makes it harder for the advertising industry as they now have to invest more money into making sure they are whitelisted. 

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