Why are respected news brands good news for Twitter?
Respected news brands are good for Twitter due to the fact that they are a reliable and trustworthy source, and with a wider platform more people will follow and engage with these newsbrands through their twitter account which brings in a greater audience and more revenue for Twitter.
Why in turn is Twitter good for respected news brands?
In return, Twitter is good for respected news brands because it makes them more accessible to their audience, allowing the newsbrands to be more influential and even more connected to their audience. Twitter becomes a platform for immediate knowledge and many will become familiar with news brands they would often not engage with.
The report suggests that old and new media “are not, in fact, in direct competition, but often work extremely well together to enhance both the media eco-system and the consumer experience”. What evidence do they provide to support this idea? Do you agree with it?
The evidence to support the theory that old and new media work extemely well together is presented through the fact that Twitter, a social media network, provides a platform for traditional newspaper brands. I agree with this concept due to the fact that it has allowed audiences to engage with a variety of newsbrands, while also benefiting traditional forms of media and new technologies
On page 24/25 of the report, the focus turns to 'gossip' or 'banter'. What example tweets from journalists are used to illustrate this?
The examples used from the journalist to illustrate "gossip" or "banter" contain puns and sarcastic headlines. This highlights the light-heartedness of these articles, as they have a less serious approach and often contain funny references.
Do you think the increasing amount of 'gossip' or 'banter' is harming the reputation of news and journalists?
I believe that to some extent that an excess in "gossip" or "banter" can degrade a news website as it will replicate a low brow tabloid. Some consumers also do not find the degradation of celebrities through embarrassing articles appropriate nor funny, so it can have an impact on the reputation of journalists and the news due to the low quality articles.
What does the report say about trust in Twitter and journalists (look at pages 34-39)?
The report states that almost half of all Twitter users, and almost two thirds of newsbrand users, say it is important that news on Twitter is verified by a respected brand, and that this is essential in building trust in the content. For example, if journalists tweet honest views or entertainment and engage with their audiences through building up interaction, audiences in return will have a more personal connection with the journalists which will build trust in their content.
Do you think new and digital media developments such as Twitter have had a positive or negative impact on traditional newspapers?
I believe that new and digital media developments such as twitter can have a positive impact on traditional newspapers. Social networking sites provide a platform in which audiences can interact with these newspapers and have regular updates on the news. However, these developments can have a negative impact if the newspaper has a negative representation through its journalists for example.
Finally, how can we link this report to the vital current debate regarding fake news and Facebook? Do traditional news brands need protecting to ensure there are sources we can trust?
I believe this report can be linked to the current debate regarding fake news, as the report highlights how necessary it is for audiences to trust their sources. It suggests that there should be a connection between journalists and the audiences on some level of interaction to create trust, which Facebook does not provide. Traditional news brands need to establish their authority as valuable news sources, while also being user-friendly and engaging rather than just providing instant access on such platforms.
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