1) Is our news influenced by American cultural imperialism? Give some examples arguing for or against this perspective.
I believe that our news is to some extent influenced by American cultural imperialism. This is clearly evident through the affairs and news of America that are broadcasted in our channels, which are often given a greater importance over affairs and events that take elsewhere i.e. Asia . The majority of products we consume are also US produced. Shows and films created in the US are broadcasted by channels such as E4, and platforms such as Facebook, Netflix and Twitter which are all American are the most used apps in the UK. Our day-to-day lives and the products we use from our phones and laptops highlight how much America has an influence world wide, as what we watch, use, read and tweet are almost always in some form products of America.
2) Has the increased globalisation of news improved the audience experience? How? Why?
The increased globalisation of news has indeed improved the audience experience. Now that media organisations have the resources to expand their news globally, national and international cultural traditions can merge into a global culture. As a result audiences become exposed to different experiences and information from across the world, which will increase their knowledge on the state of other societies.
3) Has globalisation benefited or damaged major news institutions? How? Why?
Globalisation could be argued to have benefited the major news institutions as it has allowed them to have a greater audience and reach the global audience. Globalisation has also allowed technology to evolve and communications to improve. However, globalisation has its negatives, it has led to institutions having to invest more into maintaining their position and popularity against competition which can be quite expensive.
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